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Privacy Policy

Website Privacy Policy

This privacy policy is for this website - www.acerax.co.uk - and governs the privacy of its users who choose to use it. It explains how we comply with the GDPR (General Data Protection Regulation), the DPA (Data Protection Act) [pre GDPR enforcement] and the PECR (Privacy and Electronic Communications Regulations).

This policy will explain areas of this website that may affect your privacy and personal details, how we process, collect, manage and store those details and how your rights under the GDPR, DPA and PECR are adhered to. Additionally it explains the use of cookies and the download of any documents or files made available to you from this website. Our contact information is provided if you have any questions.

What information we collect

We may collect, store and use the following information:

(a) Name;

(b) Contact information including email address;

(c) Demographic information such as postcode, preferences and interests;

(d) Other information you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters (including relevant customer surveys and/or offers)

Using your personal information

Personal information submitted to use via this website will be used for the purposes specified in this privacy policy or in relevant parts of the website. We may use your personal information to:

(a) Administer the website;

(b) Improve your browsing experience by personalising the website;

(c) Enable your use of the services available on the website;

(d) Send to you goods purchased via the website, and supply to you services purchased via the website;

(e) Send statements and invoices to you;

(f) Send you email notifications which you have specifically requested;

(g) We will from time to time send you targeted offers and information relating to our product range updates, but will do so in accordance with your preferences. You can opt-in and out at any time by contacting us online;

(h) Deal with enquiries and complaints made by or about you relating to the website

Security of your personal information

We are committed to ensuring that your information is secure and take technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

We will store all the personal information you provide on our secure password and firewall protected servers. All electronic transfers you make to or receive from us will be encrypted using SSL technology.

You are responsible for keeping your password and user details confidential. We will not ask you for your password (except when you log in to your account)

Website visitor tracking

This website uses tracking software to monitor its visitors to better understand how they use it. The software will save a cookie to your computer's hard drive in order to track and monitor your engagement and usage of the website but it will not store, save or collect any personal information.

Downloads and media files

Any downloadable documents, files or media made available on this website are provided to users at their own risk. While all necessary precautions have been undertaken to ensure only genuine downloads are available users are advised to verify their authenticity using third-party anti-virus software or similar applications. We accept no responsibility for third party downloads and downloads provided by external third party websites and advise users to verify their authenticity using third party anti-virus software or similar applications.

Contact and communication with us

Users contacting us through this website do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use.

Where we have clearly stated and made you aware of the fact, and where you have given your express permission, we may use your details to send you products/services information through our mailing system. 

Emailing mailing list and marketing messages

We operate an email mailing list programme, used to inform subscribers about products, services and/or new we supply/publish. Users can subscribe through an online automated process where they have given their explicit permission. Subscriber personal details are collected, processed, managed and stored in accordance with the policy detailed above. Subscribers can unsubscribe at any time through an automated online service, or if not available by other means as detailed in the footer of sent marketing messages.

External website links and third parties

Although we only look to include safe and relevant external links users are advised to adopt a policy of caution before clicking any external website links on this website.

We cannot guarantee or verify the contents of any externally linked websites despite our best efforts. Users should therefore note that they click on external links at their own risk and we cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Social media policy and usage

While we may have official profiles on social media platforms users are advised to verify the authenticity of such profiles before engaging with or sharing information with such profiles.

There may be instances where our website features social sharing buttons which help share web content directly from web pages to the respective social media platforms. You use social sharing buttons at your own discretion and accept that by doing so may publish content to your social media profile feed or page. You can find further information about some social media privacy and usage policies in the resources section below.

Resources and further information

* GDPR 2018

* Data Protection Act 1998
* Privacy and Electronic Communications Regulations 2003
* The Guide to the PECR 2003
* Twitter Privacy Policy
* Facebook Privacy Policy
* Google Privacy Policy
* LinkedIn Privacy Policy
* Mailchimp Privacy Policy

Cookie Policy

This cookie policy explains what cookies are, the different types of cookies, how we use them and how you can control your cookies.

By continuing to use our site you are agreeing to the use of cookies and similar technologies for the purposes described in this policy.

What are Cookies

Most websites use cookies to improve your online experience - and we are no different. Essentially cookies are tiny text files stored in your browser or on your hard drive that allow us to track, save and store information about your interactions and use of the website and enable us to differentiate between you and all our other visitors. This section describes what information we gather, how we use that information and why we sometimes need to store these cookies.

Disabling Cookies

You can prevent the setting of cookies by adjusting the security settings on your browser. However as disabling cookies will usually result in also disabling certain functionality and features of this site it is recommended that you leave on all cookies. If you are not sure whether you need them it is safer to leave them on in case they are used to provide a service that you use.

Session Cookies

These cookies are only stored on your device (which may be a desktop computer, laptop, tablet or mobile phone) during a single visit to the site (called a 'browser session'). They do not do anything unless you are actively browsing and they are deleted as soon as you close your browser.

Persistent Cookies

These remain on your device until they are set to expire or you choose to delete them from your browser cache. They are activated each time you visit the website that created them. For example a persistent cookie lets us remember you when you return, helps us analyse your behaviour while you are on the site and helps us to identify any problems.

For more general information on cookies see the Wikipedia article on HTTP Cookies.

Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you may encounter during the use of this website.

Google Analytics

Google Analytics is one of the most widespread and trusted analytics solutions on the internet for helping website owners to better understand how you use t he website and discover ways in which we can improve your experience.

These cookies may track things such as how long you spend on the site and the pages you visit but it will not store, save or collect any personal information.

We also use Google Analytics Demographics (see more details here) and Interest reports (see more details here). 

If you would prefer to prevent Google Analytics collecting data in this way Google have developed an opt-out browser add-on (see more details here). You can also learn more about the opt-out and how to properly install the add-on browser here.

To find out more about Google Analytics cookies see the official Google Analytics page.

Sharing with social networks

If you use buttons to share online content via social media networks like Twitter and Facebook these companies may set a cookie on your computer or other device (laptop, tablet or mobile phone).

You can find out more about these cookies and privacy polices here:

* Facebook
* Twitter
* LinkedIn
* Google

You can find out more about cookies and get advice on discovering what cookies have been set and how you can manage and delete them here.

Website (including Shop) usage terms & conditions

Welcome to our website. If you continue to browse and use this website you are agreeing to comply with and be bound by the following terms and conditions of use which together with our privacy policy govern Acerax’s relationship with you in relation to this website. If you disagree with any part of these terms and conditions please do not use our website.

The terms ‘Acerax' or 'us' or 'we' refers to the owner of the website whose office is Halesfield Business Park, Halesfield 8, Telford TF7 4QN. The term 'you' refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:-

* The content of the pages of this website is for your general information and use only. It is subject to change without notice.

* This website uses cookies to monitor browsing preferences. If you do allow cookies to be used some personal information may be stored by us for use by third parties.

* Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.

* Your use of any information or materials on this website is entirely at your own risk for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.

* From time to time this website may include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of linked website(s).

* Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Northern Ireland, Scotland and Wales.